Banners—An Ancient Craft Continues in Modern Business

I’ve mentioned before on several occasions that banners can be an organization’s best marketing tool—they are inexpensive, they grab more attention than just about any other sign except vehicle graphics, and they provide some of the highest return on investment in advertising. In fact outdoor banner advertisement, despite tougher municipal regulation, remains a marketing media which is growing rather than receding in today’s volatile economy.

But, of course, banners are not a new idea. Certainly, there are a number of new trends every year or so with regard to banners—new materials, new manufacturing processes, etc. However, you may be surprised to know that banner-making is an honorable and time-tested craft—mentioned many times in the Bible and throughout history.

I found the following articles about the ancient art of banner making. Check these out to learn why we are so proud to be part of the legacy left to us to carry out:

• http://en.wikipedia.org/wiki/Banner
• http://en.wikipedia.org/wiki/Banner-making

Let the world know who you are, proclaim your message, and herald the coming of “the next big thing” as they did in the days of yore. Embrace your heritage—proudly wave your banner!